2026-04-10

Updated 10th April 2026
Recurring reminders sound simple.
Set it once. Let the app handle it. Never forget anything again.
In reality, most recurring reminders quietly stop working after a couple of weeks.
They show up at the wrong time. You dismiss them because you’re busy. They repeat at the same time next week. You ignore them again. Eventually, they become background noise.
And then the thing you were trying not to forget still gets forgotten.
It’s not that people are bad at remembering.
It’s that most recurring reminder systems are built around perfect timing, instead of how real life actually works.
Most apps treat recurring reminders like a schedule:
That works for fixed events.
It doesn’t work very well for real-life tasks like:
These aren’t tasks you do at the exact same time every week.
They’re tasks you need to remember within a window of time.
A good recurring reminder app should:
Research in Frontiers in Psychology shows that interruptions reduce performance, and that poorly timed interruptions create higher “resumption costs” (it takes more effort to get back to what you were doing). In other words, timing matters more than people think.
Source: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1465323/full
And modern work doesn’t help either. Microsoft’s Work Trend Index found that employees are interrupted roughly every 2 minutes during the workday. Adding another poorly timed reminder into that mix doesn’t magically make it effective.
Source: https://www.microsoft.com/en-us/worklab/work-trend-index/breaking-down-infinite-workday
Best for: flexible, real-life recurring reminders that don’t get ignored
Pricing: Basic Free Plan $2.99/month or $30/year
MaybeLater.Now is built around a simple idea:
Recurring reminders shouldn’t rely on perfect timing.
Instead of forcing you into rigid schedules like “every Tuesday at 5pm”, it lets you set things like:
…and then randomises the exact day and time within your chosen window.
If a reminder always appears at the same time, your brain learns to ignore it.
If it appears at slightly different times within a valid window, you’re far more likely to notice it when you’re actually able to act on it.
This makes it especially useful for:
And importantly, it’s not designed for rigid scheduling like:
That’s intentional.
Most apps repeat reminders.
MaybeLater.Now tries to make sure they still work after week three.
Best for: structured recurring tasks and productivity systems
Pricing: Free, Pro ~$4/month
Todoist is one of the most popular task managers, and its recurring system is powerful if you like structure.
You can set rules like:
Best for: combining recurring tasks with habits
Pricing: Free, Premium ~$3/month
TickTick mixes reminders with habit tracking and streaks.
Best for: simple iOS users
Pricing: Free
Best for: lightweight Google users
Pricing: Free
Best for: Outlook users
Pricing: Free
Best for: daily planning
Pricing: Free, Premium ~$5/month
Best for: personal task organisation (Apple only)
Pricing: One-time purchase (~$50 Mac, ~$10 iOS)
| App | Best For | Recurring Flexibility | Randomised Timing | Shared Features | Platforms | Price |
|---|---|---|---|---|---|---|
| MaybeLater.Now | Real-life recurring reminders | High | Yes | Yes | iOS, Android, Web, Desktop | $2.99/mo |
| Todoist | Structured productivity | High | No | Yes | All | ~$4/mo |
| TickTick | Habits + reminders | Medium | No | Yes | All | ~$3/mo |
| Apple Reminders | Simple personal use | Low | No | Limited | Apple only | Free |
| Google Tasks | Lightweight tasks | Low | No | Limited | Web, Android, iOS | Free |
| Microsoft To Do | Outlook integration | Low | No | Yes | All | Free |
| Any.do | Daily planning | Medium | No | Yes | All | ~$5/mo |
| Things 3 | Personal organisation | Medium | No | No | Apple only | One-time |
It depends on how your brain works (and how chaotic your life currently is).
But if your problem is:
Then you don’t need a better list.
You need a better type of reminder.
That’s where MaybeLater.Now is built differently.
The issue isn’t whether an app can repeat a task.
Most apps can do that.
The real question is:
Does the reminder still work when life gets in the way?
If the answer is no, it doesn’t matter how “powerful” the feature list is.
It’s just another notification you’ll eventually ignore.
Author:Gareth Goddard